Whether you are selling groceries, sneakers, or anything in between, you need to build a responsive, and easier to navigate eCommerce website to stand out. An eCommerce site is your platform to build your online brand, connect with potential customers and generate more sales. This will happen only if you have chosen the right web design for your online store.
A great eCommerce website design is all about the creative use of colors, typography, images and menus to persuade visitors to buy your products. Along with attracting potential customers, your website must also provide an excellent user experience and present your brand in the best possible way.
Below are some proven tips for effective eCommerce web design that sells more and takes your store to the next level.
While that’s enough to convince you to commit to making a good website, it’s no secret that most gamers spend a lot of time online – and we mean a lot. Meaning it’s important to make sure your website stands out from the crowd, in order to cut through the noise and appeal to a wide, modern audience.
Strong, Moving Visuals
Visual style is undoubtedly one of the key factors which draws people to a project. Be that project a new game, a community or a service. Thus, it is paramount to ensure that your website’s visual design is strong and coherent.
But we can go further.
With decades of experience with websites, the modern user gobbles up the average website without giving it much thought. But you don’t want that to be the experience they have with your site. There are many ways to harbour users attention for longer periods, but the most direct is through motion.
The easiest way this can be achieved is through moving images such as videos and gifs which can breathe character into your site. While it may be tempting to draw these directly from your game or service itself, we urge you to be a touch more creative by using things like concept art or clear backgrounds to add extra flair.
A more complex way of achieving this movement is through web design itself. This can lead to the most unique website, resulting in an incredibly memorable experience for users. Thus, it’s no surprise that some of the world’s biggest brands often choose to reveal their new products with interactive websites such as these.
Make branding a priority
Modern consumers are likely to buy from popular brands, not from faceless online stores or eCommerce sites. So, make branding a priority when developing an eCommerce website to increase online sales. Branding is very much important to build trust you need to drive more sales and grow your customer base. Branding is who you are as a company, what your vision is and why you are different from fellow stores in the industry. Whether you are selling prescription sunglasses
online or anything else, take time to define your brand and display your business name along with the logo on your store. This will help customers easily recognize your brand and buy from you. This will also help you maintain brand consistency to increase brand awareness.
Any business that is hoping to upscale their presence in the World Wide Web should adhere to the rules of Search Engine Optimization (SEO). With Google owning about 92 percent of the search market, ranking high on SERPs will improve the searchability, visibility, and credibility of a brand.
To harness the benefits of SEO, businesses must first ensure that their websites are fully functional with a reliable web host. Without careful consideration, choosing a wrong hosting provider may do more harm than good.
Here are the reasons why choosing the right web host is vital to your site’s SEO:
Server Uptime and Downtime
Search engines put a lot of emphasis on the reliability of a website, which is largely based on the server’s uptime and downtime. This measure is crucial to maintain the quality of the search results.
Downtime refers to the amount of time that the website is inaccessible due to server problems. If a site is always down when search engine robots try to crawl it, the site will be flagged as unreliable, hence lowering its ranking.
As such, it’s crucial to choose an excellent web host. It ensures that your website will have enough resources to be up and running 99.9% of all the time. If a site experiences downtime on a regular basis, then it is a clear sign to change hosting providers.
How to Select the Right Web Host?
Aside from the key factors mentioned above, it is also important to ensure that the provider has excellent customer support, security features, and upgrade options.
For instance, choose a web hosting with 24/7 customer support, so you can contact them anytime an issue arises.
In terms of security, pick a web host that offers various security measures like regular backups and updates, malware detection and removal, and DDoS protection.
Lastly, keep an eye on the company’s upgrade options, so you can seamlessly scale your resources whenever you need to.